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Their pitch is that you can get the “real” experience. Pretty cool idea, so I thought I’d quickly take a look at how it works. First up, fire up a browser, grab the URLs.

Video: http://360content.redbull.com/2012/lofoten/medium.f4v
Player: http://360content.redbull.com/2012/lofoten/makingviewer.swf

Fire up VLC, and see the following (edit: apologies, it seems something somewhere is a bit screwed with the width of the content blocks, just open the pics in a new tab):

In the boat

Boardwalk

Next step: become disappointed that there isn’t really anything cool going on. Video is just a very long series of (admittedly probably well-tweaked) panoramic pictures, and the player maps that to a globe and points shows you wherever you’re watching. Sadpant.

Edit: to anyone wondering why I wrote this, I was really hoping there were some cool multi-stream video hax going on, but ended up not. And yup, first time I saw a thing like this.